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Affiliate Marketing Blog
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Get the latest scoop on the Affiliate Marketing Industry. Sneek peak on what's up and what's down!
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Google To Sell Performics Search Marketing Branch |
| Affiliate Marketing |
| By: William Lau on 03 April 2008, 0 comment(s) |
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Google announced today that they'll be selling their Performics Search Marketing branch to avoid clashes of interest.
"It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Pe... [ Read More ]
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Seasonal Affiliate Program Campaigns, Coupons & Creatives |
| Affiliate Marketing |
| By: David Tan on 02 April 2008, 0 comment(s) |
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Running a seasonal campaign by starting a special deal and providing affiliates with customized and updated banners will drive more traffic to your site from the affiliates.
Consider that there are many major events like Valentines Day, Mother's Day, 4th of July, Christmas, etc where seasonal campaigns are highly effective in helping affiliates generate more referral sales.
How long does it ... [ Read More ]
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Sex Sells, and So Does Cuteness |
| Affiliate Marketing |
| By: William Lau on 24 March 2008, 1 comment(s) |
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Check out this video featuring a wide eyed caucasian girl drinking coke. No big deal right? Well, it's got her nearly 1 million views so far.
Her other videos also received similar traffic, for incredibly mundane things like reading a book, and...waving. But her page looks well adorned, with a proper banner and her videos look well edited.
Another Youtube commercial experiment? Perhaps.... [ Read More ]
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Blogs - Local Or International? |
| Affiliate Marketing |
| By: William Lau on 24 March 2008, 0 comment(s) |
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Many affiliates are bloggers, simply because it's free and doesn't take a lot of time to set up. Within 5 minutes you could be writing your first post, with all your ads at the ready to convert. And let's assume that the main aim of the blog is to make some money.
But before you do that, you have to think about content. What are you going to put on it? And how will it stand out amongst the mil... [ Read More ]
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Email Marketing - Skills and Knowledge Needed |
| Affiliate Marketing |
| By: David Tan on 24 March 2008, 0 comment(s) |
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Affiliates that sign-up with affiliate programs are given the tools for them to promote the offers. Text links, banners, datafeed files, dynamic links, etc. Some even provides datafeed/coupon sites that can be downloaded and others provides widgets that dynamically updates itself when there's new products, updated pricing, new promo, etc. And of course, many affiliate programs provides email htmls... [ Read More ]
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Linkshare reshuffles Management - Kelli Beougher to be VP |
| Affiliate Marketing |
| By: Ezer Ratchaga on 21 March 2008, 0 comment(s) |
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I just received notice from Linkshare today that Kelli Beougher will be promoted to Senior Vice President.
Looks like they are continueing to improve on their services and will push hard on their Lead Generation programs while enhancing their tracking software... Good times to come for linkshare, I hope...
Here's the email sent out by Linkshare:
Dear Valued Partner,
I wanted to personal... [ Read More ]
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Sales vs Leads |
| Affiliate Marketing |
| By: William Lau on 04 March 2008, 0 comment(s) |
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Sales and leads are the two objectives of any affiliate program. And like all things, they both have their pros and cons. Here are a few points to ponder-
Leads
Pros
+High conversion rate due to lower barriers
A lead usually involves filling up some personal particulars, a short survey, or signing up for a site/club. There is no money involved so the visitor has nothing to lose. And is more... [ Read More ]
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What is Affiliate Marketing? |
| Affiliate Marketing |
| By: William Lau on 03 March 2008, 0 comment(s) |
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In short, online advertising/marketing. Merchants list their products or programs on a network in the hopes that more people will buy it or know about it. Publishers, or more commonly bloggers, promote these products and services by putting up ads on their sites.
Affiliate Marketing is the evolution of traditional CPM marketing in which a company would pay a website to display an ad for a s... [ Read More ]
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Where in the Summit is Converseon? |
| Affiliate Marketing |
| By: Jamie Birch on 08 February 2008, 0 comment(s) |
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During the Affiliate Summit West, February 24-26, Converseon will be hosting the 'Where in the Summit is Converseon?' game. We will be giving away prize packs worth over $3,000!
What is the 'Where in the Summit is Converseon?' game?
The 'Where in the Summit is Converseon?' game is a social media scavenger hunt, where you the attendee find Converseon team members (Jamie, Stephen, Robin, Harmony... [ Read More ]
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