Is there any other brand more iconic than the Mini?

Sporty, Young, Eccentric. These are some of the qualities most often associated with the MINI brand. Nevermind its limited interior space, and hefty price tag.

What used to be a budget mobile is now a luxurious toy for the rich. This is clearly displayed with the Agent Provocateur, and the recent super limited edition Aznom Chataeu Clubman.

The Agent Provocateur Mini was designed for the Life Ball 2008, the largest European AIDS charity. It will be auctioned on eBay from the 5-15 June 2008. It features a police car design with matching black leather interior, and a mattress in the back for camping in the woods, and other emergencies.

It goes to show that you don't need a bigger engine or revolutionary energy system to boost your brand.