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Yahoo AMP - Online Ad Platform & Manager |
| Affiliate Marketing |
| By: David Tan on 07 April 2008 |
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Yahoo, still defiant against Microsofts takeover bid with $42.4 billion, has now provided news regarding a web advertising management system that it says will speed up and simplify the process of buying and selling ads whether it's by ad agencies, web publishers, ad networks.
Yahoo is working with 600 newspapers where advertisers can buy ads in sites and online newspapers in relevant pages and categories to reach their intended demographic.
It's coming at the 3rd quarter of 2008 and we'll see it launched it stages. It's also planning to expand beyond conventional text and image ads but also to mobile as well as video ads.
Of course, not forgetting that Google too has an Ad Manager which also promises to simplify and make intuitive the process of buying and selling ads. It's free like Yahoo's AMP and will also speed up the process.
These ad managers will help much of the web publishers and bloggers to be more effective in providing advertising through their sites and especially to newbies. Anything that saves times will be much welcomed, because time translates to lots of money to a successful affiliate.
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